Fractional COO for real estate agencies

Your agency's next stage of growth doesn't require another full‑time executive.

Grow smarter. Operate better. Perform stronger.

Hands-on business growth, recruitment, sales training, AI implementation and operational transformation for ambitious real estate agencies.

Let's talk growth Explore my solutions

Executive-level expertise. Practical implementation. Without the full‑time commitment.

Based inGold Coast, QueenslandWorking onsite and remotely with agencies across Australia.
How it startsA growth conversationAn honest look at your business, its people and systems. No obligation.
Engagements30, 60 or 90+ daysPlus ongoing advisory once the work is done. Pricing on request.
Recent Case Study

Sales growth, recruitment and business transformation in eight months.

As Managing Partner at REMAX Aspire, I led an eight-month transformation across sales growth, recruitment, brand, AI implementation and operational efficiency, building the foundations for a scalable real estate business.

600%
Sales team growth
Grew the sales team from one Selling Principal to seven sales agents.
38+Active listings in a record month
47%Database growth, 680 to 1,000+ contacts
150KMonthly organic impressions
Recruitment and Growth
Recruitment and Growth
Recruitment Website
Recruitment Website
Recruitment Campaigns
Recruitment Campaigns
Associate 6 Week Launch Program
Associate 6 Week Launch Program
Associates Training Manual
Associates Training Manual
Sales Administration Process
Sales Administration Process
RITA AI Prospecting Set Up
RITA AI Prospecting Set Up
Claude Design System
Claude Design System
Tech Stack & Eco System Refinement
Tech Stack & Eco System Refinement
HTML Automation Email Set Up
HTML Automation Email Set Up
Buyer Guide Implementation
Buyer Guide Implementation
Custom Design Systems
Custom Design Systems
Individual Agent Websites
Individual Agent Websites
Agent Video & Growth Content
Agent Video & Growth Content
Marketing Team Outreach Strategies
Marketing Team Outreach Strategies
Local Prospecting Events
Local Prospecting Events
Sponsorships & Partnerships
Sponsorships & Partnerships
Public Speaking
Public Speaking

What changed

  • Seven sales agents recruited, including one conjunctional agent, from a single Selling Principal.
  • 30+ recruitment meetings and 15 pitches from the Aspire for More campaign over three months.
  • 384,364 people reached and 54,639 website visits from paid recruitment advertising, at $0.21 a visit.
  • A record 38+ active listings in a single month.
  • Database grown 47% to over 1,000 genuine contacts, cleaned and categorised.
  • 150,000 monthly organic impressions and six REIQ award finalist nominations.
  • A three-person marketing department built from the ground up, including a full-time videographer.

Underneath the numbers: AI workflows across prospecting, marketing, design, CRM, Form 6 and contract preparation and sales administration, outbound automation through RITA, internal training resources and a dedicated sales administration function.

My focus: growing the people, improving performance and building the systems that support sustainable agency growth.

The problem

Running an agency is one thing. Growing a successful business is another.

You didn't build a real estate agency to spend your days fixing broken processes, chasing accountability, managing recruitment challenges or trying to keep up with the latest technology.

But as your business grows, so do the demands.

Your agents need training. Your systems need improving. Your marketing needs direction. Your recruitment strategy needs attention. And somewhere between managing people and putting out fires, the bigger picture gets pushed aside.

That's where I come in.

I work alongside agency owners as an embedded growth and transformation partner, bringing the experience, strategy and hands-on implementation needed to move their businesses forward.

  • Not another consultant handing over a report.
  • Not another coach telling you to make more calls.
  • A partner who gets in, identifies what needs improving and helps get it done.

Grow. Systemise. Perform.

Three foundations of a stronger, more sustainable real estate business.

Grow

Build the business you want to lead.

From recruitment and business development to marketing strategy and brand positioning, I help agencies identify opportunities, strengthen their market presence and establish practical strategies for growth.

Recruitment + brand positioningAttract the right agents, stand out in your market and build a pipeline of opportunity.
Grow: a recruitment campaign scoped, written and launched alongside the principal.
Systemise

Work smarter, not harder.

Modernise your operations through AI, automation, CRM improvements, smarter workflows and stronger business processes. Build systems that support your people, reduce inefficiencies and create capacity for growth.

AI + automationPractical AI assistants and automated workflows built into the tools your office already uses.
Systemise: a CRM cleaned, automated and documented so the team can keep it that way.
Perform

Better people. Better processes. Better results.

Equip your agents and leadership team with the training, accountability, resources and support they need to perform. From prospecting and listing presentations to sales management and team development, we turn potential into measurable progress.

Training + accountabilityProspecting plans, listing presentations, KPIs and one-on-one coaching that stick.
Perform: agents trained, measured and coached until the numbers move.
Services & solutions

Every agency is different. So is the solution.

There's no one-size-fits-all approach to business transformation. Whether you're struggling to recruit, looking to modernise your systems, improve agent performance or prepare your business for its next stage of growth, I develop practical solutions around your agency's specific needs.

01

Agency Growth & Business Strategy

Turn business potential into a plan for growth.

Understand where your business stands, identify opportunities and establish a clear direction for the future.

How I can help
  • Business and sales department audits
  • SWOT analysis and growth opportunity assessments
  • Business development and expansion strategies
  • Company performance plans and KPIs
  • Leadership advisory and strategic planning
  • Operational and financial performance reviews
  • Growth roadmaps and implementation plans
02

Recruitment, Retention & Team Development

Attract the right people. Give them a reason to stay.

A successful agency is built on more than commission splits. It's built on leadership, culture, opportunity and a compelling value proposition.

How I can help
  • Recruitment strategy and execution
  • Recruitment pitches and attraction campaigns
  • Agent value propositions and service offerings
  • Recruitment and onboarding systems
  • Agent retention strategies
  • Sales and marketing team development
  • Hiring support and departmental structures
  • Mentorship and team development frameworks
03

Sales Training & Agent Performance

Build agents who prospect with purpose and perform with confidence.

Great salespeople aren't developed through motivation alone. They need practical training, clear expectations and consistent support.

How I can help
  • Prospecting plans and cold calling training
  • Listing presentation development
  • Vendor-paid advertising (VPA) training
  • Objection handling and negotiation skills
  • Sales and marketing education
  • Agent KPIs and accountability systems
  • Performance mentoring and one-on-one coaching
  • Prospecting processes and conversion improvements
04

AI, Technology & Automation

The future of real estate belongs to agencies willing to work differently.

Technology should make your business more efficient, not more complicated. I help agencies identify, build and implement practical AI solutions and smarter technology systems that support everyday operations.

How I can help
  • AI system development and implementation
  • AI voice agents for inbound and outbound calls
  • Custom AI assistants and workflow automation
  • CRM audits, database cleaning and optimisation
  • Automated prospecting and follow-up processes
  • Sales administration automation
  • Technology stack assessments and integration
  • Agent and administrative AI training
  • Process documentation and ongoing improvement
05

Marketing, Brand & Market Positioning

A stronger brand creates stronger opportunities.

Your marketing should do more than look good. It should support recruitment, generate opportunities, build recognition and strengthen your position in the marketplace.

How I can help
  • Marketing strategy development and execution
  • Brand positioning and market differentiation
  • Marketing budget and expenditure reviews
  • Campaign strategy and performance assessments
  • Sales and marketing department development
  • Sponsorship and community engagement strategies
  • Supplier and partnership optimisation
  • Brand and marketing transformation
06

Operational & Business Transformation

Build a business that works better, with or without you in the room.

As agencies grow, inefficient processes and unclear responsibilities become expensive. I help owners create stronger operational foundations that improve productivity, consistency and accountability.

How I can help
  • Operational audits and process improvement
  • Company policies, procedures and frameworks
  • Sales administration systems and automation
  • Department structures and responsibilities
  • Agent onboarding and support systems
  • Internal workflows and accountability
  • Technology and supplier optimisation
  • Process implementation and staff training

Not sure where your agency needs support? That's exactly where we start.

Discuss your business

Powered by the tools your agency already runs on.

I build with the AI models, data sources and platforms real estate businesses use every day, so what we set up fits the way your office already works.

How it works

Not just advice. Actual implementation.

My approach is simple. Understand the business, identify the opportunities, implement the solutions and equip your team to maintain the improvements.

01

Discover

Understand where you are.

We start with an honest assessment of your business, its people, systems, performance and opportunities.

02

Strategise

Define where you're going.

Together, we identify the highest-impact priorities and establish a practical roadmap with clear objectives.

03

Implement

Make the improvements happen.

I work alongside your business to build systems, improve processes, develop strategies and train your people.

04

Empower

Create lasting capability.

Your team receives the tools, training and documentation needed to maintain and build on the improvements long after the engagement ends.

Partnership options

Your growth partner. On your terms.

Not every agency needs a full-time executive. And not every business needs a six-month transformation. My flexible partnerships provide access to experienced business growth and operational support for the period that suits your agency.

30 days

30-Day Growth Sprint

Pricing on request
One month. Focused priorities. Practical improvements.

Designed for agencies with a specific operational challenge, system implementation or business improvement project. A focused engagement to assess the problem, establish a solution and implement agreed improvements.

Ideal for: targeted projects, process improvements, AI implementation or focused business development.
60 days

60-Day Growth Accelerator

Pricing on request
Two months. Greater implementation. Stronger foundations.

For agencies looking to address multiple connected challenges and implement improvements across their operations, people or technology.

Ideal for: recruitment systems, sales performance improvements, operational restructuring and technology adoption.
Flagship 90+ days

90+ Day Agency Growth Partnership

Pricing on request
Three months. Embedded support. Meaningful transformation.

My flagship partnership for agencies ready to make meaningful improvements to the way they operate and grow. Working directly alongside the principal and team, we identify priority opportunities, build the necessary systems and implement practical changes.

  • Dedicated weekly onsite and remote implementation days
  • Business assessment and growth roadmap
  • Two agreed priority transformation areas
  • Hands-on implementation and team training
  • Weekly executive progress reporting
  • Fortnightly principal strategy meetings
  • Process documentation and systems handover
  • Recommendations for continued growth
Ideal for: agencies seeking embedded executive-level support without the permanent executive commitment.
Ongoing

Ongoing Growth Advisory

Pricing on request
Ongoing access to experience, guidance and support.

Continue working with me beyond your initial transformation through an ongoing advisory partnership.

  • Principal and leadership mentoring
  • Business growth advisory
  • Operational problem-solving
  • Systems support and optimisation
  • Optional individual and team training
  • Continued performance and strategy reviews
Monthly inclusions and support hours are tailored to the agreed advisory package.

All engagements are tailored to agreed business priorities, deliverables and scope, and quoted on request. Third-party software, advertising and other external costs are additional where applicable.

Find your partnership
About Daniel

Meet your growth partner.

Daniel Petch recording an interview Gold Coast, Australia

Daniel Petch

Real Estate Growth & Business Transformation Specialist

I've spent my career building businesses, developing people and finding better ways to operate.

Having worked across three real estate agency groups, I've gained hands-on experience in business growth, recruitment, sales training, marketing, operational leadership and technology implementation.

Most recently, as Managing Partner at REMAX Aspire, I helped build a sales team from the ground up to seven agents and two conjunctional agents in eight months, while supporting the development of the business's marketing, administration, recruitment and operational systems.

From training agents and developing recruitment strategies to implementing AI solutions and working alongside business owners on their growth plans, I've experienced firsthand what it takes to build and improve a real estate business.

My approach isn't about introducing complexity or implementing technology for the sake of it. It's about understanding what a business actually needs, identifying opportunities and creating practical solutions that help its people and operations perform better.

I believe the best businesses aren't necessarily the ones working the hardest. They're the ones building smarter foundations for growth.

Today, I work with real estate agency owners who want to strengthen their businesses, embrace innovation and build for the future.

Previous roles and growth tenures
  • All Properties Group
  • Ray White AKG
  • Industri Media Group
  • The One Conference
  • REMAX Aspire
Let's talk growth Connect on LinkedIn
Who I work with

Built for ambitious real estate businesses.

Independent Agency Owners

You've built a successful business, but you need additional expertise, systems or support to take it further.

Let's talk
Franchise Principals

You want to improve recruitment, develop your team, strengthen performance and differentiate your agency in a competitive market.

Let's talk
Growing Agency Groups

You're expanding your people, departments or offices and need stronger processes, technology and operational consistency.

Let's talk
Established Sales Agents & Small Teams

You're running your own business within the industry and need smarter systems, AI implementation, sales processes or strategic guidance to grow more efficiently.

AI for agents

You know where you want your agency to go.
Let's build the way forward.

Whether you're looking to grow your sales team, improve performance, modernise your systems or solve operational challenges, let's discuss what your business needs.

Book a growth conversation
  • No generic growth plans.
  • No unnecessary complexity.
  • Just practical solutions, hands-on implementation and experienced support.

Follow along on Instagram.

@thedanielpetch